Unlock heritage to power the future
Iron Mountain is proud to partner with the McLaren Mastercard Formula 1 Team to transform decades of heritage assets into actionable insights for the future, delivering the technology and trusted expertise needed to unlock the value of McLaren Racing’s most iconic assets.
Iron Mountain’s partnership with McLaren comprises the preservation, secure storage, and digitization of thousands of hours of film, footage, and blueprints, and the integration of these precious assets into our AI-enabled digital platform, InSight® DXP. Through Iron Mountain’s digitization services and the AI search and discovery capability of InSight DXP, McLaren can effortlessly unlock its 60-year heritage for authentic storytelling that captivates fans and maximizes partner opportunities.
The McLaren Formula 1 Team will also benefit from Iron Mountain’s global leadership in secure, efficient and sustainable management of end-of-life IT assets. Iron Mountain Incorporated (NYSE: IRM) is the trusted partner to over 240,000 customers in 61 countries, including 95% of the Fortune 1000. Our solutions across information management, data centers, media, and IT asset management help organizations seamlessly manage digital and physical assets of all kinds across their lifecycle, unlocking more value with security, governance, and sustainability at every step.
