Cookies are used by most websites in order to improve users’ experience by enabling a website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).
Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally enable us to improve the performance of our website. Cookies make the interaction between you and the website faster and easier.
Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’).
You can find out more about the way cookies work on www.cookiecentral.com.
A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers.
We use cookies on our Website and App to collect information about how visitors use the Website and App to enhance aspects of the performance of our Website and App. This is important to us as we want to deliver and improve our visitors’ user experience across the Website and App.
Cookies are not harmful to your computer. We do not use cookies to store any personal or sensitive information about you, nor do we pass any of your personal details to third parties. However, for your peace of mind, we have detailed all the cookies we use on www.mclaren.com Website and the App below so that you can see exactly what we use them for.
We use the following cookies:
• Strictly necessary cookies. These are cookies that are required for the operation of our Website[SS3] and App. They include, for example, cookies that enable you to log into secure areas of our website.
• Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website and App when they are using it. This helps us to improve the way the Website works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality cookies. These are used to recognise you when you return to the Website and App. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
• Targeting cookies. These cookies record your visit the Website and App, the pages you have visited and the links you have followed. We will use this information to make the Website, the App and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
How do third parties show adverts?
At times, third parties may show our adverts outside of our Website and App. If you visit the site, having browsed content and then leave, third parties may ‘remember’ this visit and display a relevant advert within another website you visit. This process is commonly referred to as remarketing or retargeting.
How do third parties use cookies to serve adverts?
Third parties ‘remember’ you and can display adverts through cookies. Cookies may be sent to your browser when you visit a page on the site, which will then be used to show adverts based on the content you browsed.
Our Website, App and third-party vendors use first-party cookies (such as the Google Analytics cookie) and third-party cookies together to inform, optimize, and serve ads based on someone's past visits.
Our Website, App and third-party vendors use first-party cookies (such as the Google Analytics cookies) and third-party cookies together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to your visits.
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:
Strictly Necessary Cookies
These cookies are necessary for the Website and App to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Website and App. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited the Website and App, and will not be able to monitor its performance.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our Website and App. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Social Media Cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
Some people find the idea of a website storing information on their computer or mobile device a bit intrusive, particularly when this information is stored and used by a third party without them knowing.
If you prefer, it is possible to block some or all cookies or even to delete cookies that have already been set; although if you do this you may lose some of the website functionality and may not be served relevant adverts. If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can also delete cookies that have already been set.
If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings. Click on the Help function within your browser to find out more.
Please note, by turning off your personalisation across the web and on Google Search, you may still see adverts.
If you would not like us to know your Website and App activity you can install the Google Analytics opt-out browser add-on. Internet Explorer will sometimes load the Google Analytics opt-out add-on after sending data to Google Analytics. If you are using Internet Explorer, the add-on will set cookies on your computer which will ensure that any data collected is removed immediately from the collection server. Please make sure that third-party cookies aren’t disabled for your Internet Explorer browser. If you delete your cookies, the add-on will reset these cookies, within a short time, to ensure that your Google Analytics browser add-on remains fully functional.
To block cookies on a mobile app, please refer to the iOS or Android websites for further information.
