McLaren Group
Belgian Grand Prix on 29th August 2010
More than a Formula 1 Team At Vodafone McLaren Mercedes we race to win. That competitive ethos underpins everything the McLaren Group does. From the art of aerodynamics to the science of great food, we strive to lead in every field of business we compete in. We are six companies with a single purpose: to be the very best at what we do.
McLaren Racing Since its foundation in 1966, the McLaren Formula 1 team has become one of the most successful and groundbreaking teams in grand prix motor racing. McLaren Racing is the nerve-centre of the racing operation, housing the extensive design office, 60-per-cent-scale windtunnel, manufacturing plant, fabrication facilities a...
McLaren Automotive When Group chairman Ron Dennis outlined his vision for McLaren’s longevity and long-term future success, he envisioned a specialised hi-tech automotive production plant as central to that vision. As a result, McLaren Automotive quickly established itself as a worldwide brand, producing two supremely iconic vehicl...
McLaren Applied Technologies Taking McLaren ‘know-how’ and applying it to a number of non-race-specific scenarios has enabled McLaren Applied Technologies to develop groundbreaking technical solutions in the worlds of sport, medicine, biomechanics and entertainment. The group’s unparalleled technical expertise has been extensive...
McLaren Electronic Systems As well as supplying every team on the Formula 1 grid with a common electronics control unit (ECU), McLaren Electronic Systems has also produced and supplied high-end electronic systems to teams and championships throughout Europe and North America. The company is a leading developer of bespoke race telemetry and senso...
McLaren Marketing McLaren Marketing has grown into a powerful marketing tool for the entire McLaren Group. It is responsible for the acquisition and maintenance of an impressive portfolio of international partners, including title partner Vodafone. The company also possesses a first-rate events and hospitality management team,...
ABSOLUTE TASTE The McLaren Group’s world-class food and hospitality arm. It not only serves Vodafone McLaren Mercedes clients and guests at every race on the Formula 1 calendar, but also provides a bespoke catering and hospitality service to high-end customers around the world. Absolute Taste specialises in contemporary cuisine...